Leveraging and Enabling Discounts
  • 14 May 2024
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Leveraging and Enabling Discounts

  • PDF

Article summary

Introduction

Futurestay allows you to set up various discounts to attract more bookings and optimize your occupancy rates. These discounts can be strategically applied based on booking timing, duration of stay, and other factors. Understanding when and how to use these discounts can help you maximize your revenue and keep your property occupied throughout the year.

Below is a list of the available discounts, their descriptions, and strategic insights on when to use them. Note that the "Non-refundable Rate" is currently the only adjustable discount, and it applies exclusively to Airbnb listings.

List of Discounts

  1. New Listing

    • Description: First 5 bookings: 20% off nightly rate total.

    • Strategic Insight: Use this discount when you first list your property to quickly gain traction and collect reviews. A strong start can improve your listing’s visibility and attractiveness.

  2. Early Bird

    • Description: Stays booked at least 60 days from check-in: 15% off nightly rate total.

    • Strategic Insight: This discount provides an advantage for hosts by encouraging guests to book well in advance, ensuring a stable income stream. It offers more predictability in bookings, making it easier for hosts to plan their schedules and operations. Booking the calendar for a discounted rate far in advance is worth the stability and foresight it provides.

  3. Last Minute

    • Description: Stays booked less than 14 days from check-in: 18% off nightly rate total.

    • Strategic Insight: This discount helps fill gaps in your calendar by attracting spontaneous travelers. It ensures that vacant days close to the booking date are occupied, maximizing occupancy rates and revenue. This strategy is particularly useful for hosts looking to avoid last-minute vacancies and capitalize on short-term demand.

  4. 5+ Nights

    • Description: Stays of at least 5 nights: 20% off nightly rate total.

    • Strategic Insight: This discount is ideal for attracting guests looking for a longer stay, which reduces the turnover rate and the associated cleaning and preparation costs. For hosts, this means fewer check-ins and check-outs, allowing for more time between guests to maintain the property. Leveraging this discount can result in more stable and predictable income while also minimizing the effort required for frequent turnovers.

  5. 7+ Nights

    • Description: Stays of at least 7 nights: 25% off nightly rate total.

    • Strategic Insight: Encouraging week-long stays can be particularly appealing to vacationers. For hosts, this translates to less frequent guest turnover and more extended booking periods. It reduces the number of bookings needed to achieve high occupancy rates, which can simplify scheduling and property management tasks. Using this discount can ensure a more consistent and less labor-intensive hosting experience.

  6. 14+ Nights

    • Description: Stays of at least 14 nights: 30% off nightly rate total.

    • Strategic Insight: This discount targets guests looking for extended vacations or temporary housing. For hosts, offering a significant discount for longer stays ensures the property remains occupied for longer periods, providing steady income and reducing the need for frequent guest interactions and turnovers. It's a good strategy to fill the calendar with reliable bookings and decrease the overall workload associated with hosting.

  7. Midweek

    • Description: Stays checking in Sun-Thurs, with no Fri or Sat nights: 20% off nightly rate total.

    • Strategic Insight: Helps increase occupancy during the typically slower midweek period, balancing your booking calendar and improving overall occupancy rates.

  8. Non-refundable Rate (Airbnb Only)

    • Description: Offers guests the option to book a non-refundable stay at a discount.

    • Strategic Insight: This discount applies only to Airbnb listings and provides a lower rate in exchange for a non-refundable booking. It can attract budget-conscious travelers while ensuring a guaranteed income.

  9. 28+ Nights

    • Description: Stays of at least 28 nights: 35% off nightly rate total.

    • Strategic Insight: Ideal for attracting long-term guests such as remote workers or those seeking temporary relocation. For hosts, long-term stays offer substantial benefits: steady and predictable income, fewer turnovers, and reduced maintenance and cleaning efforts. This discount can help secure reliable, long-term tenants, making it easier to manage the property and ensuring a stable hosting experience. It's particularly useful during off-peak seasons when short-term bookings might be less frequent.

Customization and Future Updates

Currently, the "Non-refundable Rate" is the only discount that you can adjust. We are working on allowing more customizations for other discounts in future updates. This will provide you with greater flexibility to tailor discounts according to your specific needs and market conditions.

Setting Up Discounts

To set up these discounts, navigate to the Discounts section under your property settings. Enable the discounts you want to apply, and they will be automatically synced across all connected platforms, ensuring consistent pricing and promotional strategies.

Using these discounts strategically can help you maintain high occupancy rates, attract a diverse range of guests, and optimize your property’s revenue throughout the year.